Episode 136: Working Towards a Greater Good – Jennifer McLaren
Episode 136: Working Towards a Greater Good
Interview with Jennifer McLaren, Smartwool CEO
Sponsored by Smartwool
Banner illustration by Hailey & Rachel Hirst
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Jennifer McLaren doesn’t have a five year plan for her career in the outdoor industry, but she knows her personal values will continue to align with the work she’s doing. Why? From her start in finance to her current role as CEO at Smartwool, Jen has worked hard, learned a lot, and developed a personal toolkit that means she can take her skills and apply them in an industry she’s passionate about.
In partnership with Smartwool, we talk with their CEO Jennifer McLaren about how her love of the outdoors and a career in finance collided to take her where she’s at today: the leader of a purpose-driven company.
Find the episode below, on Apple Podcasts, Spotify, Stitcher, or wherever you stream podcasts.
Featured in this episode: Jennifer McLaren
Hosted by Gale Straub
Music is by Josh Woodward, Kai Engel, Meydan, and Lee Rosevere using a CC by A license.
Resources mentioned in this episode:
- Smartwool’s Environmental Advocacy Commitment
- SOS Outreach
- The Nature Conservancy & the Yampa River Fund
- She Explores Podcast Facebook Group
Sponsor Websites & Promotions
- Smartwool: Learn more at Smartwool.com
Jen
Jennifer (second from left) in New Zealand with growers.
Jen on team ride from Steamboat Springs to Denver, CO for Outdoor Retailer
Jennifer with her family in Utah.
Jen
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Here I am, a supplier to Smartwool working late, (almost 9 pm) with my sheep putting specially selected rams to specially selected ewes the ram to the ewes to provide the wonderfully soft and durable wool in the Hiker range of Smartwool socks.
Smartwool’s long term involvement with New Zealand’s woolgrowers is important and cannot be understated, not only do they empower growers with long term contracts and communicate their what and why.
But I know for me personally it provides an enterprise that steps lightly on the land as other competing land uses do not.
With Sheep our native fish (galaxids) show a resilience not possible with other land uses.
Our Native Birds, Tui, Bellbirds, fantails, waxeyes and falcons get to do what they do among the native scrub and tussocks our sheep call home.
I guess what I’m saying is Jen’s idea of the greater good is possibly bigger than she imagines.
Go well with your new promotion Jen, I think you’ll always have wools interests at heart.
Stephen Jack
Proud Smartwool Supplier.